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Elite Smooth focuses on a milder and smoother smoking experience compared to stronger full-flavour cigarettes

Used PSAs and paid advertising to reach target audiences with this message

Messages include poison in every puff and cigarettes cause impotence

"We definitely see the health benefits and we know now that there is true evidence that the minute you quit your body starts to heal," Jenny Roush, an Outreach Coordinator with CHI Health Cancer Research Center, said

What he did say is, Ill look at it if it comes to my desk, and make the decision at that point

It had previously banned smoking in the cabin, but not the flight deck