black and white cigarette photo Royalty-Free photo: Male smoking grayscale Black White Photo Hand Holding

Differences by brand familiarity Paired sample t-tests were conducted to compare the mean ratings for the branded domestic packs versus branded international packs on each of the brand rating measures (appeal, taste, harm and smoothness)

These are impressive figures considering that HTPs not too many years ago were regarded as little more than gimmicks, which according to some industry observers were unlikely to prevail against traditional tobacco products in the long term

and a forthcoming introductory text: Terrible Magnificent Sociology

doi:10.1371/journal.pone.0194145

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