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They also must help customers and patients figure out their out-of-pocket costs for brand-name and generic options

The GLP-1 category is still expected to grow 111% in value terms in the next six months, according to Pharmarack

The broader GLP-1 market showed annual growth of 238% as of June 2026, growing to 2,055 crore

But the brand-name versions made by a handful of pharmaceutical companies can be pricey, with Novo Nordisk's Wegovy costing about $1,350 a month, or more than $16,00 a year, without insurance, according to GoodRx

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