Misbehaving: The Making of Behavioral Economics Sociology When she realizes Rhett might

When she realizes Rhett might feel the same way about her

He looks at the burgeoning immune therapies that could one day cure such life-threatening diseases as cancer

descended from both chiefs and outlaws

Louisa encounters both joy and sorrow

Through practical examples and research from neuroscience and psychology

Misbehaving: The Making of Behavioral Economics Sociology When she realizes Rhett mightMisbehaving by Nobel laureate Richard H. Thaler explores how real human behaviorfull of biases and irrational decisionsshapes the economy. Challenging traditional economics, which assumes rational decision making, Thaler highlights how our "misbehavior" affects markets and daily life. Through engaging stories and practical insights, he shows how behavioral economics offers new ways to understand everything from personal finance to business practices.