Essentials of Marketing Management Materials Science Geometrical illustrations used to explain

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Essentials of Marketing Management Materials Science Geometrical illustrations used to explainBook Details Publisher: Routledge Author: Geoffrey Lancaster Language: English Edition: 1st Edition ISBN: 9780415553476 Pages: 552 Cover: Paperback Dimensions: 9. 7 x 7. 6 x 1. 0 inches About The Book Essentials of Marketing Management by Geoffrey Lancaster is a comprehensive introduction to the principles of marketing management. This first edition covers a wide range of topics essential for understanding the strategic role of marketing in