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About the new company name
There is a colour chip sheet
Released as one edition in 1973 and with a special focus on "alphabetical" designs
Designed by PAOS and launched in 1985
This is the first of a tw0-part feature
Design Concept Realisation, 1975 Octavo About the new company nameGerman graphic designer and photographer Wolfgang Schmittel takes a look at six internationally recognised design policies that cover industrial design, marketing and corporate identity. The six case studies, Braun, Citroen, Herman Miller, Olivetti, Sony and Swissair, are well illustrated and together function as a mode for comparison and difference. For graphics designers, the highlight has to be Swissair. There's a bunch of fascinating aspects in
