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Strategic Brand Management and Development: Creating and Marketing Successful Brands C.U Saravali etc

SKU: 5397464119

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Description

Saravali etc

James hatch

EAN: 9781860467202

- **Online bookstores** such as **Amazon**

A wonderful buggy book based on Eric Carle's beloved classic

Strategic Brand Management and Development: Creating and Marketing Successful Brands C.U Saravali etcAuthor: Sotiris T. Lalaounis Publisher: Routledge Language: English Edition: First Edition ISBN: 9781032225906 Pages: 368 Format: Paperback Dimensions: 9. 7 x 6. 9 x 0. 8 inches Product Description: Strategic Brand Management and Development provides a comprehensive approach to understanding the intricacies of brand management in the modern business world. Drawing from theories in brand management, consumer culture theory, marketing, communications,

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