Trademarks & Symbols Volume 2, 1973 logo book Wear to slipcase

Wear to slipcase

Design Systems for Corporations was a pioneering 13 volume series created by the CoCoMAS committee and published in the 1970s

16pp booklet plus 8 loose reproduction sheets

visual culture (historical and of the present) both nationally in Japan and internationally

This book presents the design policies of 3M

Trademarks & Symbols Volume 2, 1973 logo book Wear to slipcaseThis is the second volume of Yasaburo Kuwayama's Trademarks and Symbols. Where the first focused on alphabetical designs this follow up takes a look at "symbolical designs". The primary organisational principle is by shape for those that are abstract, and grouped by figurative relationship for those that are grounded in the concrete. These groupings include Human Figures, Eyes, Tools and Birds, for example, with the abstract being grouped under