Pepsi Brand Guidelines, 1997 logo book with thoughtful mix of visual

with thoughtful mix of visual ideas

A copy of the 1992 Cadillac Identification Guidelines Manual

Year: 1974

240gsm Accent Antique Magnolia

which includes rarely seen images of the early design proposals

Pepsi Brand Guidelines, 1997 logo book with thoughtful mix of visualPepsi cola brand guidelines, designed in 1997 and lunched in 1998. Design by the Pepsi cola Design Group. The document (ring binder and circular die cut pages) introduces the new '3d' iteration of the logo, its application and variations. One page is missing (3. 4) and the colour chips have been torn from the back pages. It's a fascinating look at an iconic brand as it continued to be confused about its identity in the face of its competition, and