When Imperial Tobacco licensed the name for the cigarette line in the 1970s, they kept the gold-on-cream restraint and the Oriental-tobacco dryness because the brand identity was already locked in.
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Whats In A Cigarette The Ugly Truth Strip away the celebrity endorsements, exotic settings, wildly inaccurate claims about filters and the slick imagery, and youre left with the ugly truth: cigarette smokers inhale a toxic witches brew of chemicals into their lungs, with enormously damaging effects
In essence, Reynoldss scientists reported, a cigarette is a system for delivery of nicotine to the smoker in attractive, useful form. Heres Richard Hurt, a now-retired Mayo Clinic addiction expert who testified during tobacco company litigation, speaking to journalist Jim Carrier: We knew that nicotine was addicting, but we did not realize that [the Marlboro] cigarette was the most sophisticated drug delivery device thats ever been invented This thing looks so harmless, the little white thing that you put in your mouth and puff It was criminal what they had done to my patients, who, unbeknownst to them, had become addicted to a product that was specially designed to do nothing more than to get them addicted, and to kill them
We wanted to remind smokers the danger of each cigarette and its effect on their lives and other people lives so we came up with an idea, a simple design that can impress everyone
But it's hard to say what future holds," King said.
