If adult smokers were less addicted to combusted cigarettes, they would likely smoke less and may be exposed to fewer harmful chemicals that cause tobacco-related disease and death." The exposure modification orders specifically authorize the manufacturer to market "VLN King" and "VLN Menthol King" with certain reduced exposure claims regarding nicotine, including: "95% less nicotine." "Helps reduce your nicotine consumption." "...Greatly reduces your nicotine consumption." When using any of the reduced exposure claims in the product label, labeling or advertising, the company must include, "Helps you smoke less." The FDA also recommends that the labeling and advertising include the statement, "Nicotine is addictive
Caruso RV, Richard J, OConnor W, Stephens E, Cummings M, Geoffrey TF
Many dried herbs and leaves can be used as tobacco alternatives, but some are better suited than others
Lighter versions are designed for smokers who prefer a smoother, less intense experience but still want the visual appeal of the iconic brown or lighter-toned wrapper
Similarly, current EC use varied from 4.9% in quintile 1 to 11.9% in quintile 5
This is the United States of America, for God's sake