The key to those efforts, he said, is preventing so-called Big Tobacco from marketing its products to younger, more impressionable residents
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Are nostalgia and a desire for more analog and authentic experiences driving this trend
Both firms have released dozens of new flavor capsule brands across Latin America in recent years despite promises to phase out cigarettes in favor of newer nicotine products and vows not to market tobacco in ways that appeal to children
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IQOS have developed an alternative for adult smokers who would otherwise continue to smoke and want to enjoy real tobacco taste without the smoke or ash of cigarettes