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Laced with a unique and robust 'Very Cherry' flavor
This blend combines the natural sweetness of Virginia tobacco with the essence of juicy cherries, resulting in a fruity and flavorful smoke
Just right
Black people die at significantly higher rates than White people of smoking-related illnesses including stroke, heart disease and lung cancer: They make up 12% of the population in the US, but people who are Black account for 41% of smoking-related premature deaths and 50% of the life-years lost associated with menthol tobacco product use between 1980 and 2018, one study found
Those who do try to quit experience withdrawal, often for weeks after their last spit or chew
Two primary market drivers are sustaining this growth trajectory: rising consumer disposable incomes enabling broader consumption across income groups, and the rapid expansion of retail and e-commerce distribution networks, improving product accessibility
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