Most of the ads for the tobacco company, contain a combination of these key phrases: 100% additive free, made with 100% organic tobacco, natural tobacco, and natural tastes better. The Natural American Spirit ads are designed to communicate to the viewer that there is nothing synthetic or artificial about their cigarettes thereby encouraging tobacco users to believe that the cigarette is superior to others
Its alarming to think that the more research we have into the impacts of smoking, the more we discover about just how dire the health harms are
It is know to be called 'plain packaging'
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