Animal studies have found second-hand smoke to be about three to four times more toxic than mainstream smoke 14
However, as cigarettes were indicted as a class, no such easy substitution was available When Allstate scared the health out of Philip Morris In July 1979, fully 15 years after State Mutual Life Assurance Company of America debuted the first magazine advertisements for a non-smokers discount on life insurance, Leo Burnett, the advertising agency for Philip Morriss Marlboro and Virginia Slims cigarettes, alerted the tobacco company about plans by another of its clients, Allstate Life Insurance Company, to launch a nationwide TV and print media advertising campaign for its new non-smokers discount
This causes hypercapnia, which is characterized by an excessively high quantity of carbon dioxide (CO2) in the patients blood
We haven't got chimneys, but we smoke
This will lead to an escalating epidemic of lung disease regionally
In: Kahneman D, Slovic P, editors
