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The latest Brand Finance ranking reveals IQOS is the worlds fastest-growing tobacco brand, up 8%, amid a global shift towards smokeless alternatives and increasing regulatory pressures September 10 th 2024, London The total value of the worlds top 10 most valuable tobacco brands has decreased by 6%, with eight out of ten brands experiencing a decline in brand value this year, according to the latest ranking by Brand Finance, the worlds leading brand valuation consultancy
Excludes trousers
The cinematography is striking and the music by Don Davis is genuinely macabre
Growth is supported by wider acceptance of flavor variants across mass-market segments rather than limited premium pockets
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