Researchers at Stanford University Research Into the Impact of Tobacco Advertising, which hosts a collection of JUUL ads and promotional activities, found that JUULs advertising imagery in its first six months on the market was patently youth-oriented and the company used traditional tobacco industry advertising themes that may draw adolescents
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With smoothness being their biggest selling proposition, the brand used symbols like the silk scarf, feather, paint brush, violin, marble vase, hour glass, and shell as visuals to reiterate and associate themselves with smoothness
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Am J Epidemiol 161 , 916925
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