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Campaigns discouraging smoking should reinforce the images focused on risk and disgust, since those were the images that current smokers rated as most negative in valence and they were far less frequent among smokers

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Harvard School of Public Health

Stay hydrated : Drink a glass of water to replace the ritual of smoking

"Has a Global Tobacco Treaty Made a Difference?"

However, a series of Reader's Digest articles worked to publicize these dubious health claims for filters in the 1950s