Another survey, conducted in 1983, almost a year after the last phase of the campaign ended, found that 73% of children were able to recall the main message without prompting (Carrick James Market Research, 1983)
Cadillac has some nifty tech on the XT5, but what stood out is the video camera feed embedded into the rearview mirror
Nearly 35 years have passed since these changes and a substantial body of research shows that the current 1984 Surgeon General's warnings do not effectively promote greater public understanding of the negative health consequences of smoking and that there are better approaches to cigarette health warnings
With that loss, a piece of history that could teach us something about ourselves also disappears
Indian Dermatology Online Journal, 9 (6), 435437
Be that as it may, I feel like Mud is a good reminder of just how high a point this was in McConaugheys career