This naming drift is a growing pain for the industry, and it means the label alone is not a reliable guide to what is inside
While this might be bad news for the tobacco and alcohol industry, it also presents a unique marketing opportunity which two Japanese companies now aim to capitalise on
Quality : Despite the focus on price, consumers still expect a product that performs well
But it would have a greater health impact: Researchers have long known menthol cigarettes are more attractive to youth and harder to quit than regular cigarettes
In contrast, other cells of the body suffered only indirect damage, as tobacco smoking seems to affect key mechanisms in these cells that in turn mutate DNA. Joint lead author of the study from the Wellcome Trust Sanger Institute says, Our research indicates that the way tobacco smoking causes cancer is more complex than we thought
Smoke inhalation of any kind is dangerous, but wildfire smoke is a different beast
