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The advertising slogan read: Reach for a Lucky instead of a sweet, meaning that cigarettes were offered as an alternative to carbohydrates and were supposed to be a panacea for weight gain

The agency notes that Black smokers are much more likely than White smokers to use menthol cigarettes

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Fear, cynicism and despair yielded to hope, trust and courage

The company said in a statement that it has made its online age-verification process more robust and shut down its Instagram and Facebook accounts to try to discourage vaping by those under 21