The main export markets for Chinas e-cigarette industry in 2022 are the US (58%, US$10.54 billion), Europe (24%, US$4.89 billion), Russia (8%, US$9.7 bil-lion), Southeast Asia (5%, US$6.9 billion), and the Middle East (4%, US$5.5 billion)
Ferrero has been buying neglected brands it seeks to modernize, while Kellogg is paring back its portfolio to focus on brands like Pringles, Cheez-Its and Rice Krispies Treats
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Sanitizing surfaces with UV light became all the rage at the height of the pandemic