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Without a permanent, full-time director, ATF was stuck in limbo, unable to engage in long-term strategic planning and vulnerable to continuous attacks on its competency and effectiveness

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As well as the campaigns phenomenal success amongst its target audience, Hooked went on to win Marketing Weeks Best Campaign of the Year award in 2008

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Altria Group Distribution Company operates retailer incentive and scan data programs designed to reward retailers for submitting accurate, structured sales data and participating in approved marketing or reporting initiatives