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The headway against smoking over the past few decades is due to a combination of factors, including tobacco taxes, laws restricting where people can smoke, and broad-based media campaigns and programs to help people quit
Though aesthetically pleasing and informative, cigarette cards played a big role in addicting the masses to tobacco products and were arguably one of the key strategies used by cigarette companies to assure the high sales of their product
Years later, in 2003, a WTO assembly adopted the WHO Framework Convention on Tobacco Control to curb the promotion and sales of tobacco, which sped up legislation against passive smoking, especially in developed countries
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