The better way to harmonize the idea of an objective standard with the idea of what consumers actually believe (which the court seems to think of as subjective on an individual basis) is the venerable concept of a substantial number of reasonable consumers. The fact that a substantial component of the customer base is deceived is evidence that their conclusions are reasonable (as opposed to idiosyncratic), and objective things can be said about the aggregate of consumers.] Likewise, even if the menthol representations werent inherently misleading, they were plausibly in fact misleading
When you put people smoking in a movie, you make it look really attractive
This study took data from the United Kingdom Multiple Sclerosis Register (UKMSR) and analysed information provided by almost 8,000 people with MS
The company did not provide information in its applications to the FDA about how the menthol variant will affect the appeal, toxicology or other health effects of the product
If it remains on the teeth long enough it will harden into tartar, a rough, porous material similar to limescale
During this study, researchers looked into data on the chemical constituents of aerosols and liquids specific to e-cigarettes
