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The impact of cigarette package design on perceptions of risk

They cater to those who appreciate the deep, aromatic experience of traditional kretek cigarettes while also offering a playful, fruity twist that suits modern tastes

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Ousmane, M., Liotta, L.F., Di Carlo, G., Pantaleo, G., Venezia, G

These tactics include using terms such as low tar, light, ultra light, and mild to convince customers that certain cigarettes are less harmful

Second, many more people activists and lobbyists, lawyers and doctors must join the fight against the tobacco industry