Solution: Despite the hesitation of nearby retailers to bring in a new lower tier of cigarettes, deep discount, fearing lower sales, Steve had a solid understanding of his market
The campaign was pulled and the T-shirts became kitschy memorabilia
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It is a layered sum of manufacturing costs, retailer markup, and most significantly, taxes
Here's the full comparison: The upshot: a smoker buying cigarettes in DC is paying roughly $3.90 more per pack in taxes alone compared to buying the same cigarettes in Arlington, Virginia